Style, skin & beauty. Made for you.

What actually
suits you.

Personal outfit, color, skincare, hair, and makeup guidance — tuned to who you actually are.

Download on the App Store →
Primer welcome screen
Primer today screen with outfit recommendation
01 The idea

You aren't a template.

Every beauty recommendation you've been given — the color season, the skin type, the perfect neutral outfit — assumes you fit inside a category. Primer starts with the opposite assumption. Style, skin, and beauty, tuned to who you actually are.

02 Five pillars

Every part of you, personal.

01
Outfits
Daily suggestions from your own closet, matched to weather and occasion.
02
Color
A personal palette analysis that tells you what actually suits you.
03
Skincare
A routine built for your skin — not a generic bestseller list.
04
Hair
Recommendations for your hair type, texture, and goals.
05
Makeup
Shade matches and looks that actually fit your palette.
03 The app

Considered, from the first tap.

Primer today screen
Today
A morning brief. Outfit, colors, care.
Primer color analysis result
Color
Discover the season that actually suits you.
Primer skin analysis result
Skin
A routine built for your skin — not a bestseller list.
04 A note from the founder

"I built Primer because every beauty tool I found tried to fit me into a box — a skin type, a color season, a body shape. But I don't fit in a box. And I don't think you do either. Primer is what I wished existed."

Muhammad Sardar
Founder, Primer
05 Get Primer

Find what actually
suits you.

Available on the App Store.

Download on the App Store →